In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond. Check back for Part 2!
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach
New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend
Read StoryGrowthLoop expands unified generative marketing solution using Google Cloud’s BigQuery and Gemini models ahead of Google Cloud Next '24
New capabilities offer enhanced personalization and precision for marketing and advertising campaigns
Read StoryHow to craft a successful winback campaign to recover lost customers
Explore proven strategies for activating a successful winback campaign and the pitfalls to avoid.
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach
New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend
Read StoryGrowthLoop expands unified generative marketing solution using Google Cloud’s BigQuery and Gemini models ahead of Google Cloud Next '24
New capabilities offer enhanced personalization and precision for marketing and advertising campaigns
Read StoryHow to craft a successful winback campaign to recover lost customers
Explore proven strategies for activating a successful winback campaign and the pitfalls to avoid.
Read Story